While every agent knows the basics of listing a home on the MLS, it takes a bit of know-how and strategy to make a listing stand out from the rest.
Want to know a few strategies from my MLS playbook?
Tell a story with words instead of the usual room and property descriptors. Don’t forget to highlight neighborhood amenities and surrounding parks, schools, and shops. You’re selling the lifestyle.
The quality and sequence of photos matter. Professional photos are non-negotiable. Additionally, the first photo should almost always be of the exterior followed by photos that take a potential buyer through a home.
More is more when it comes to details. Buyers are hungry for as much info as possible, so give it to them! Does a listing have a massive screened porch or family room? List the dimensions. Custom-built storage cabinets in the garage? Say so!
Choosing a home is choosing a lifestyle. Sell with a realtor who knows this and knows how to fold it into every part of marketing your home—including on the MLS!
